Marido de Aluguel
ScopingA Brazilian home-services marketplace with installment payments built in. Husband for Hire, as an app.
The idea is old and the apps already exist. What is new is the combination.
This is a marketplace for home services, the trades you call when something in the house breaks. A client posts a job, professionals quote it, the work happens, and the money moves through the app instead of around it. Think of the marketplace shape of a freelancing platform, pointed at the people who fix walls and showers instead of the people who write code.
Two things make it worth building. The first is payments. In Brazil, paying in installments is not a nice-to-have, it is how people buy. Building installment payments in from day one, the local way, is the unfair advantage and the reason a professional stays inside the app instead of taking the job offline.
The second is the wedge. Rather than convincing one homeowner at a time, the early focus is on the people who already manage a lot of recurring repair work in one place. Sign one of them and you have a stream of jobs, not a single transaction.
The plan is to act local and stay reachable everywhere. Build density in one region first, where word of mouth and a physical presence do the early work, while keeping the app open rather than gated to a single city.
The honest status: still scoping. The brief is locked, a first architecture is sketched, and the first slice is deliberately small, a waitlist and a register-and-browse app, so real people can react before the heavy machinery gets built. The changelog above is the running record.
- Working session with my local partner. Narrowed the first slice to a waitlist plus a minimal register-and-browse app, payments deferred. Mapped the competitive landscape.
- Locked a first architecture and scaffolded the monorepo. Built a click-through demo to get the idea on paper.
- Locked the product brief and the core bet, a home-services marketplace with installment payments built in.